BLS GROUP

BLS Group, a historic brand in the production of respiratory protective devices, needed to communicate the profound transformation that the company was initiating. This process has been accelerated by Covid.

After several video productions, BLS asked Studio Nicama to help them communicate the transformation taking place in a more global way. Starting from a strategic project we developed after a careful analysis of the brand's needs, we have helped BLS to create a unique and more effective communication strategy. In the last two years, we have radically changed BLS's approach to communication, reinforcing its brand identity and standardizing its visual appearance.

The work started with a great photographic effort. All the products, of their wide range, have been re-shot both as still-life and as worn. We have created video tutorials on the product and redesigned the graphic communication of flyers, catalogs and brochures.

We worked on the spatial and graphic concept of all the international trade fairs.

In 2021, the “Everyone has the right to a safe job” campaign was launched. Multilingual and multi-subject campaign, which through a pun wanted to emphasize the importance of working safely and the right of everyone to work.

In 2022, always starting from the founding values ​​of the company and taking up the safety concepts that distinguish the work of BLS, we created the "Never Stop Breathing" campaign which features real workers engaged in many fronts and who use BLS masks on their daily job. An international account of the working scenario seen firsthand by those who deal with their own safety every day.

Credits:
Creative Direction e Art Direction: Studio Nicama e KES - Stefano Ginestroni
Photography and video: Studio Nicama