A project developed for Technogym for the new Excite+ line, working on the idea of training as an experience, not just performance. Increasingly, the boundary between technology and movement becomes thin, and telling this visually was the most interesting part.

Directed by Carlo Furgeri Gilbert

Production: Studio Nicama

Client: Technogym

Dop: Marco Fanton

Editing and grading: Paolo Bischi

Crew: Francesco Andreoli, Leonardo Bocci, Demis Crudeli, Walter Besola

Models: Torben Koening, Kelly Cho, Juliet July